March 2018 Australian Hearing Hub

Cochlear Limited, the leader in implantable hearing solutions, is joining forces with the World Health Organisation (WHO) and members of the international hearing care community to raise awareness of hearing loss as a global public health priority on World Hearing Day. New figures released by the WHO reveal that over 466 million people now live with disabling hearing loss, compared to 360 million in 2011. Unless action is taken, the WHO says this number could rise to over 900 million, or one in ten people, by 2050.1 As the prevalence rates rise, the global cost of unaddressed hearing loss has been estimated at $750 billion per year.

Dr David Cade, Cochlear Chief Medical Officer, welcomes the WHO theme and campaign for this year’s World Hearing Day – ‘Hear the Future: and prepare for it’. “World Hearing Day is a reminder that hearing loss is a major public health issue around the globe. Highlighted today is the significant human and economic cost of untreated hearing loss and the need to act now – for the future. It’s clear this trend is rising due to population growth and ageing, and it will take a collaborative effort from governments, academia, industry, health professionals and the general public to improve future hearing health outcomes.”

Cochlear’s ‘Hearing Matters’ campaign highlights:

  • Real stories from individuals who have received a life-changing hearing solution.
  • The significant impact of untreated hearing loss.
  • The importance of early diagnosis for people and hearing tests.
  • Importance of professional help in understanding possible hearing solutions that may be suitable for individual.

The general public are encouraged to visit the website and share information to family and friends with hearing loss through the following social media handles #HearingMatters on #WorldHearingDay (Help them #HearTheFuture).

On World Hearing Day, the WHO reinforces the cost-effective actions recognised as a critical step for addressing the impact of global hearing loss, including: 

  • Preventing hearing loss by protecting against loud sounds and identifying and treating ear infections;
  • Identifying hearing loss early through screening of newborns, school children and adults over 50 years;
  • Providing rehabilitation together with support for continuous use of hearing aids
  • Improving access to cochlear implants.

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