Sept 2018 Association for Talent Development
Cochlear’s mission is to be a company that “helps people hear and be heard.” In the niche space of medical device providers focused on supplying implantable hearing loss solutions, Cochlear invented the world’s first multichannel cochlear implant more than 30 years ago. Critical to its success is the role that employee knowledge has on affecting customer service and patient satisfaction. Employees look for ways to keep customers at the centre of everything they do. The launch of a new product is something that is always exciting for customers, and Cochlear wanted to find a way to bring that excitement to its employees. To do this, the talent development team put together an immersive Product Launch Fair, where employees could learn about and experience the organisation’s new products. The fair offered experiential learning to engage and educate employees on new products while providing an environment for them to interact with their colleagues.
The fair had several stations to break the learning into digestible modules. The first station included a large timeline outlining all the sound processors that Cochlear launched during the year and featured images of the generations of Cochlear’s processors to highlight innovation over the years. The objective for this section was to have the learner match the sound processor with the technology that was popular during the year that the product launched. The second station included an activity for learners to compare the features of two of the newest sound processors. On display was a chart that outlined the two processors along with the accessories supporting each processor. The objective for this section was to have the learner match the corresponding features and accessories with the appropriate processor. Physical products and accessories were also available at the station for employees to touch and see.
Another station included an overview of the various accessories that complement the newest sound processor. The goal was to have attendees learn about the new options and discern why customers select certain accessories over others. The next station included an overview of the advanced smart technology and apps available to support the latest-generation sound processor. Employees learned about the new smart technology options that are available with the new product. At the last station, the talent development team included a virtual reality area for employees to try out the processor. Using the HTC Vive, the team designed a virtual experience specifically for Cochlear’s latest-generation product, which enabled employees to experience the product’s impact on customers.
The Association for Talent Development (ATD) is a professional membership organisation supporting those who develop the knowledge and skills of employees in organisations around the world. The ATD Staff, along with a worldwide network of volunteers work to empower professionals to develop talent in the workplace.