Dec 2020 Australian Hearing Hub
The importance of increasing public awareness of hearing health has been highlighted by a new report by the National Acoustic Laboratories (NAL), the research division of Hearing Australia. The report Making a noise about hearing: Factors to consider when developing hearing health awareness messages for Australians highlights the need for an awareness campaign and how it would help address long-standing systemic issues in the nation’s hearing health. “Hearing loss affects one in six Australians, a prevalence rate that is higher than most other national health priorities. We know that most people live with hearing loss for around nine years before seeking help. Part of this can be attributed to a lack of awareness about the impact hearing loss can have on a person’s quality of life together with a lack of knowledge about the treatment options available,” says Kim Terrell, Managing Director, Hearing Australia.
With an estimated 3.6 million Australians living with hearing loss and the fact that one-third of hearing loss is preventable NAL’s new report is perfectly timed to assist the Australian Government to conduct a national campaign to raise public awareness of ear and hearing health. The importance of such a campaign was highlighted in the 2019 Roadmap for Hearing Health with the Government announcing funding of $5m for the campaign as part of the 2020 Federal Budget.
The NAL report was funded by the Government through the Department of Health and provides a comprehensive picture of hearing health in Australia, along with recommended hearing health awareness messages and strategies for seven key target groups within the Australian population.
Although people at any age can be affected by hearing loss, there are certain groups within the community that have particular needs when it comes to hearing, and these are given special attention in the report. For example, the report pays particular attention to farmers and people exposed to excessive workplace noise who are at risk of developing noise-related hearing loss.
It also sets out the challenges facing Aboriginal and Torres Strait Islander people who are particularly vulnerable to middle ear disease. The report also covers the importance of identifying hearing problems in young children as early as possible, and details why hearing health in older adults is critical for maintaining cognitive health and social wellbeing.
“Healthy hearing is important for healthy living and an important factor in quality of life at all ages. Many people suffer from hearing damage that could have been prevented, with 30 per cent of permanent hearing loss in Australia preventable. Awareness of the value of hearing and knowing about the potential risk factors that can damage hearing are the first steps towards taking action to preserve healthy hearing,” says Dr Brent Edwards, NAL Director. Elizabeth Beach, Head of Behavioural Sciences at NAL adds that “Australia has never had a national campaign aimed at raising awareness of hearing health, so we jumped at the opportunity to contribute our expertise towards shaping the new campaign. Not only will it shine a much-needed spotlight on hearing, a well-designed campaign has the potential to boost awareness of hearing health across all sectors of the community and bring about significant positive change.”
Tony Coles, the Chair of the Hearing Health Sector Alliance (HHSA), a body comprising of consumer groups, industry associations, professional associations and research institutes, including NAL, welcomed the release of the NAL report. Tony says “A hearing health awareness campaign has been one of the top priorities for the HHSA. We are glad to see this release of NAL’s comprehensive report providing guidance on messaging for hearing health awareness, and believe the report will be of great value to the hearing health sector, including the Government’s $5 million initiative towards a national hearing health awareness campaign.”