March 2018 Gifts and Decorative Accessories
After its market introduction last December, Lottie Dolls’ Mia the Wildlife Photographer has sold out of its initial shipment and is anticipating a new delivery to fulfil retail orders. The first-of-its-kind doll was created to reflect the brand's mission: that childhood should be an inclusive place, where every child belongs regardless of gender, ethnicity or ability.
Although the Mia doll wears a cochlear implant, this is part of her story rather than a focal point. A keen photographer, the Mia character also has a mission to encourage children to take an interest in nature and wildlife. A mini-newspaper was created, comprised of nature photos submitted by fans of the doll as part of an international photography competition.
Mia was created following consultation with Toy Like Me, a U.K. non-profit that has campaigned for diversity in toy development and for better representation of disabilities, so that differently-abled children can see themselves reflected in the toys they play with. Toy Like Me was set up in 2015 by former BBC journalist and children's writer, Rebecca Atkinson, who wears hearing aids herself.
“When I was growing up in the 80s,” says Atkinson, “I never saw any deaf characters in toys, books or on TV. When I became a mum myself, I decided it was time things changed. I wanted the global toy industry to act, to better represent the 150 million children worldwide with disability and difference.”
The Mia doll is expected to begin shipping upon receipt of the next shipment, due shortly.